The distribution and consumption of digital media content is changing forever, creating new business opportunities for operators and media companies.

Understanding these changes could mean the difference between success and failure in the market.

People will always want more from their communications tools. It is only natural that media and entertainment has become an essential consumer requirement for mobile users. It fulfills the basic human need to be entertained, to stay informed and to share experiences with family and friends.

The distribution of media by physical means will continue to decline. In time, most content will be digital and networked. This is having a profound impact on the market. It will give users access to media at their fingertips, from any device at any time. The mobile has the potential to become the key interface for delivering and managing media and entertainment services, such as TV, music and gaming.  At Ericsson, we see the network taking center stage, as more or less all forms of media content  will be stored in and distributed via networks.

The driver is the ever-increasing consumer demand for new and improved media content. Operators are looking for new sources of revenue and media companies need new distribution channels as traditional media marketplaces decline . We see a new industry taking shape  for mobile media and entertainment.

Ericsson has played a key role providing the technology and business know-how which has helped this new, hybrid industry move towards its goals.