Business Review is Ericsson’s global business magazine, focusing on thought leadership and providing a long-term perspective on business strategies in telecommunications. It will help shape and build opinions and offer concrete expert advice in matters that lie close to the heart of service providers, established or new market entrants: how will service providers make money in the future? What must they consider to stay on top in a rapidly changing market?
The magazine has a non-technology profile, concentrating on the business side of telecom. To give a balanced view of complex strategic issues, it does not advocate specific products, services or solutions.
The primary target group includes customers’ CMOs, business strategists and market development units, as well as new players in the market. A secondary target group includes business analysts and business consultants interested in the long-term business perspective: government, non-government organizations and standardization organizations.
