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Ericsson Business Review - No.1 2009 
Ericsson Business Review
HOW TELECOM COULD SAVE THE PLANET

The financial crisis provides a long list of things to worry, and possibly panic, about. In a
longer perspective we are looking at the survival of our whole civilization and it looks like this
time frame is shrinking unless we act now. So, let’s get our priorities right.

In this issue

CMO Marc Allera explains 3 UK’s transition from 3G Lone Ranger operator to embracing the mobile internet – full throttle. When he invited the opposition, he was blown away by their enthusiasm.

What is a sustainable city, and why do we need them now? Already most of mankind lives in cities, but they are hardly sustainable. Telecom has a very important role to play in building the communities of the future.

Mounting evidence shows that it pays to stop moving people around unnecessarily. The gains are manifold: economic, social, and environmental. Teleworking pays for all parties involved and the trend is starting to look really strong.

Sustainability awareness is at high levels but often stays talk without concrete actions. The GreenWave concept can help operators find their way toward a green transformation. And start walking the talk.

Telecom vendors and operators need to apply a careful bottom-up approach and learn about the real needs of poor people in rural areas. The experience from working with the Millennium Villages is that this way of working has great development potential. 

A plethora of new electronic gadgets and services targeted for use in the household is rapidly emerging. Connecting it all would mean new business for operators. The problem is how to deal with the fragmentation.

Today’s saturated TV market makes it difficult for new players to enter. But a recent deep study in multiple countries reveals significant consumer interest in new TV options.

The grim experience of the Sichuan earthquake proved how essential telecom is for effective
disaster relief. It was also a lesson in how to be prepared.

Operators can transform their various BSS/OSS systems into an integrated business tool for competitive differentiation and efficient operations. But it’s not an easy task. A clear methodology and step-wise approach is needed.

The world continues to revolve despite the financial crisis. But in which direction will companies move ahead? It’s important for managers to understand the mechanisms that led to the crisis and to avoid repeating the same mistakes.

Ericsson Buiness Review no 1, 2oo9
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