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Fee or free?
WHO’S PAYING FOR phone calls these days? Not young people, it seems. They don’t expect to pay for anything on the internet, and this attitude is spreading. That’s scary.
In this issue
The “free” trend — how to make someone else pay
If consumers won’t pay, why not just give it to them and make someone else pay? This can be done
in many ways — let’s look at some recent examples.
To answer the billion-dollar question for this industry, you need to dig deep into consumers’
behavior, their conceptions, wants and needs. We asked young people around the world, and here
is what we found.
There is always a right price — here is how you can find it
Skip the guesswork. Optimal pricing to maximize profi t can be determined empirically. This kind of
analysis is a powerful management tool for all operators.
TV gets personal — and this means new business
All video across all networks will eventually be delivered as IP packets. A reinvented television,
IPTV, will create a new multimedia marketplace. In this article Alan Delaney explains what telcos
and other players need to keep in mind as we enter the uncharted waters of IPTV.
The predictions are grim: We simply must stop global warming. Or else. The good news is that information and communication technology holds one of the keys to a future low-carbon world. Here
is what we can do to keep carbon emissions down.
Improving public safety — the answer lies in commercial systems
Fires, disaster relief, police work, national security... to handle demanding tasks like these,
authorities always need reliable and controlled information. This information is handled by systems
that are usually tailor-made and very costly. Now we see a new market emerging that uses commercial
solutions.
At last, they are beginning to get the message
Tens of billions of dollars are being invested every year in so-called Next-Generation Networks
(NGN) — that is, in all-IP platforms built on high-speed wireline and wireless infrastructure. But are
next-generation telcos emerging that can make the best possible use of that infrastructure?
Network your customers by monetizing the mobile attraction
Companies are starting to realize that they can use the mobile attraction to form even stronger
bonds with their customers. And they can do this without behaving like traditional operators or even
virtual operators. It’s time for the mobile networked enterprise!
Proving that telecom spells GROWTH
Having established the close link between telecommunications and economic growth, professor
Leonard Waverman of London Business School now looks further into the future.
How to build growth in emerging markets
It’s a mistake to believe that emerging markets are years behind developed nations, and that the
former will eventually look like the latter. In reality, operators in emerging markets are way ahead in
extending the traditional role of an operator. This spurs business innovation and is a lesson to all.
