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Ericsson Business Review - No.1 2007
Business Review is Ericsson’s global business magazine, focusing on thought leadership and providing a long-term perspective on business strategies in telecommunications.
Don’t be afraid – there is money in broadband access
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How being connected changes our lives
The adoption of fi xed broadband is fundamentally changing what it means to be connected.
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All in the family…
Family plans are driving mobile service use in the US, making it simple and convenient for the youth segment to obtain a mobile phone.
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Making the smart tube work for you
Internet Protocol television (IPTV) and mobile TV – both providing an evolved television experience – are expected to generate USD 41 billion per year by 2011.
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Balancing the driving forces of broadband
People clearly want broadband: its impressive growth is testament to that.
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Managing the big shift
The concept of broadband has been promoted for years by technology vendors, but not enough attention has been given to how this technology has the power to fundamentally change the business
characteristics of different industries and of society.
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The business case for rural broadband
Using radio technology, broadband access can now be delivered at a cost of about EUR 1 per gigabyte.
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Luís Filipe Reis, Optimus: “We don’t think ‘mobile broadband’
– we just see customers who need internet access”
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‘The enterprise game plan is changing…’
Fixed and mobile operators are not the only ones aiming to get a slice of
the growing enterprise communications pie by responding to
companies’ changing needs.
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