Business Review is Ericsson’s global business magazine, focusing on thought leadership and providing a long-term perspective on business strategies in telecommunications.
Don’t be afraid – there is money in broadband access
Driven mostly by fear of the “big black hole” of the internet, operators are betting their futures on higher-value services and content, striving to control the whole value chain as they did in the good old days. Read more>>
How being connected changes our lives
The adoption of fi xed broadband is fundamentally changing what it means to be connected. Read more>>
All in the family…
Family plans are driving mobile service use in the US, making it simple and convenient for the youth segment to obtain a mobile phone. Read more>>
Making the smart tube work for you
Internet Protocol television (IPTV) and mobile TV – both providing an evolved television experience – are expected to generate USD 41 billion per year by 2011. Read more>>
Balancing the driving forces of broadband
People clearly want broadband: its impressive growth is testament to that. Read more>>
Managing the big shift
The concept of broadband has been promoted for years by technology vendors, but not enough attention has been given to how this technology has the power to fundamentally change the business
characteristics of different industries and of society. Read more>>
The business case for rural broadband
Using radio technology, broadband access can now be delivered at a cost of about EUR 1 per gigabyte. Read more>>
Luís Filipe Reis, Optimus: “We don’t think ‘mobile broadband’
– we just see customers who need internet access” Read more>>
‘The enterprise game plan is changing…’
Fixed and mobile operators are not the only ones aiming to get a slice of
the growing enterprise communications pie by responding to
companies’ changing needs. Read more>>
