MODERN MASTERS
Inspiring ideas for new territories
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Learning from the best
Editorial - Mats Thorén:
ONCE VIEWED as tough to explore and unprofitable, markets such as China, India and many countries in Africa are now being thought of as the cash cows of the mobile communications industry. But chasing after this untapped market is challenging.
COPING WITH harsh limitations has fostered a new breed of operators, who, in order to expand and turn a profi t, simply have to be creative, cost-effective and imaginative. For want of a better term, we have dubbed them the “Modern Masters.” It should not come as a surprise to anyone within the business, but some of them are doing really well.
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A phone can mean a new life
For the telecom business community it is crucial to gain deeper insights into how communication changes the lives of the poor and what their priorities are.
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How India reached critical mass for mobile services
With the lowest tariffs in the world, Indian operators are the masters of low-cost operations.
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Waving the magic wand
It’s almost like magic. Growth of telecommunication services directly boosts the economy; the lower the GDP, the higher the correlation.
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The broader value of communication
The value of communication is not solely monetary. Understanding this is crucial to every business strategy that targets the bottom of the income pyramid.
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Now that we are all connected, what should we do next?
We cannot really say, argues Sony’s Scott Smyers. The safest bet is to invest in ways that give individuals what they are looking for.
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Internet set to reach the rural masses
Mobile networks can serve rural consumers for about onetenth the cost of a fi xed network. This removes a great hurdle to bringing the internet to all.
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What’s different about dilemmas?
How to engage with the dilemmas in your world so you can “get there early” and compete in the present.
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The name of the game
Business picked up quickly when MTN learned what to offer people with little money to spend.
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Healthcare reinvented
Healthcare providers are struggling to control costs while trying to improve patient care – to do more with less. Changi General Hospital in Singapore is using mobile technology to bring about a shift in the way it provides healthcare.
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Rethinking mobile communication: It´s not about speed
Forget trying to catch up with the intenet world, is the advice from a GSM veteran.
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