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Ericsson Business Review: no. 02, 2010
Creative destruction
Editorial: Forget the internet - at least the internet as you know it
It feels strange to speak of the internet as something of the past. Even though this magazine’s very raison-d’être is to focus on what’s around the corner, it would seem a bit drastic.
In this issue
COVER STORY: A different kind of brain
Young people are different – even their brains, according to Don Tapscott, business advisor and author of Growing Up Digital. This is radically changing the way we all live and do business.
THEME: Riding the gales of creative destruction
E-readers and tablets have reached a point of maturity where it is fair to say that the mobile channel is now changing the whole media landscape. This is what we can expect when traditional value chains are turned upside down.
THEME: Telecom’s future is about media, fashion and inspired leadership
Professor Paul Saffo shares his views on why the telecom industry seems to have a problem with innovation and creativity.
THEME: Brands, content and the future of publishing
As the tablet industry disrupts the publishing industry, it’s also redefining journalism. Future media will require a new breed of reporter prepared to make the most of upcoming formats and services. Violet Blue on the new face of journalism.
Mobile advertising: How operators can beat the competition
The mobile channel is a powerful medium, but it is also highly sensitive. In using profile data, made anonymous, for targeted mobile advertising, operators have found a solution to stay ahead of the game.
Regulators beware: Don’t short-circuit mobile broadband
Decisions about frequencies are sometimes made as a compromise between different interest groups. This is an alarming pattern that could offset the benefits of global standards.
Innovation and the internet demand new collaboration
The internet’s architecture is nearing the end of its useful lifespan, and needs to be replaced using a different method of network building. There are important lessons to be learned from the history of the internet with relation to innovation enabled by public-private collaboration.
Targeted ads – privacy and the law
Privacy is a concern to policymakers and the public, and it is also a legal minefield. Market players must learn what data they can use commercially, as well as how and when. Here is some legal advice…
Mobile broadband – busting the myth of the scissor effect
New insights about how consumers are actually using mobile broadband mean it is now possible to debunk the assumption that revenues are not keeping up with traffic growth.
The cloud: What operators stand to gain – or lose
There is a strong push by the ecosystem in Silicon Valley to force operators to become bit pipes. However, cloud computing can provide operators with a strategy that is both defensive and offensive.
OPINION: Don’t enter the cloud alone
There is room in the cloud for operators, and it is not a given that integrators will dominate. Amy DeCarlo thinks the answer comes down to putting productive partner alliances together.
