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Ericsson Business Review: no. 01, 2011
Rock & Roll
Editorial: Now you see me, now you don´t
Video is a far too important market for operators to stay invisible in.
In this issue
COVER STORY: At the crossroads of chaos
Spotify is trying to create a sustainable music business model built on ultra−fast streaming.
THEME: Enter the new video – no longer the medium you once knew
Visual communication has long been a part of the standard vision of the future. It is a very basic form of communication, but video as a telecom service has so far failed to deliver. The reasons for this are no longer valid.
THEME: Visual communication goes mass market
Three previously separate market segments – high−end telepresence, video conferencing, and collaboration and unified communications – are rapidly coinciding to form a new visual−communication market.
THEME: Video in the bigger picture
To understand if consumers are ready for it, we must look at the blurring of borders between different communication services. Video plays a key role in this development.
THEME: Collaboration tools have a radical impact on emissions
Case studies show that collaboration tools, in which video plays a crucial part, can radically lower CO2 emissions.
The rollout of LTE provides essential lessons in how telecom technology is marketed to consumers. 4G has become a very important advertising term.
Dialog on leadership: control is not enough
Telecom leadership has been centered on controlled processes, but as a quicker pace of change and greater competition become the norm in the industry, leadership is in great need of change.
As subscriber numbers and traffic levels soar, the question for mobile broadband now becomes how to maintain customer satisfaction, as well as drive new revenue opportunities.
Exploring the real value of high−speed connections
Australia is at the forefront of extending broadband to all its citizens. However, it is the development of next−generation broadband applications that has the potential to transform society.
Telecom banking – new opportunities in targeting the unbanked
Mobile money is growing fast in parts of the world where people have a mobile phone but no access to banking services. Now operators can do what banks cannot.
Why Chinese 4G matters to the rest of the world
Time−division LTE (TD−LTE) represents China’s bid to take a global leadership role in 4G. However, TD−LTE is not only of interest to the Chinese. Other countries are also in the mix.
OPINION: We need political leadership – not just innovation
There is too little aggressive advocacy from the ICT sector today towards the dirty−energy companies, says Greenpeace.
technology: Why a new breed of batteries are needed
Lithium will become an even more strategic asset.
