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Ericsson Review
Mobile Internet—An industry-wide paradigm shift?
Written by: Christoffer Andersson and Patrik Svensson
English PDF file
Spanish PDF file
The Internet has had an overwhelming effect on the way we do business. It has simplified many of our daily tasks and engendered new lifestyles. As a marketing channel, it has displaced entire organizations and forced corporations to overhaul their operations. The Internet has also changed our way of viewing software, inspiring a new approach to application development. The question is, will the introduction of the mobile Internet give rise to a new paradigm? Does the mobile Internet represent a true business opportunity? Today, data usage on mobile networks accounts for less than 1% of all traffic. Why, then, should we expect the majority of mobile users to subscribe to the mobile Internet? If the market for the mobile Internet is to take off in a big way, when will this occur, and how?
As with any new trend or innovation, the mobile Internet has a stable of stalwart evangelists. Notwithstanding, the initial reaction of most onlookers is “wait and see.” But after having witnessed the introduction and growth of the Internet, we have also learned not to pass hasty judgement on the unknown. In this article, the authors share a vision, and point out numerous indicators that signal the imminent arrival, of the mobile Internet.
[First published in Ericsson Review no. 04, 1999]
English PDF file Spanish PDF fileThe Internet has had an overwhelming effect on the way we do business. It has simplified many of our daily tasks and engendered new lifestyles. As a marketing channel, it has displaced entire organizations and forced corporations to overhaul their operations. The Internet has also changed our way of viewing software, inspiring a new approach to application development. The question is, will the introduction of the mobile Internet give rise to a new paradigm? Does the mobile Internet represent a true business opportunity? Today, data usage on mobile networks accounts for less than 1% of all traffic. Why, then, should we expect the majority of mobile users to subscribe to the mobile Internet? If the market for the mobile Internet is to take off in a big way, when will this occur, and how?
As with any new trend or innovation, the mobile Internet has a stable of stalwart evangelists. Notwithstanding, the initial reaction of most onlookers is “wait and see.” But after having witnessed the introduction and growth of the Internet, we have also learned not to pass hasty judgement on the unknown. In this article, the authors share a vision, and point out numerous indicators that signal the imminent arrival, of the mobile Internet.
[First published in Ericsson Review no. 04, 1999]
