Written by: Olle Källström

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Demand is building for consumer-to-business mobile e-commerce that will enable consumers to use mobile phones to perform financial transactions in a secure manner. Mobile e-commerce literally puts Internet-based purchasing power into the hands of consumers, allowing a degree of personalization never before seen. It opens up a new path to the market for today’s content and service providers and enables the creation of an array of services native to mobile communications. In all likelihood, mobile e-commerce solutions will generate a variety of totally new applications in the same way as the mobile Internet—which while an extension of fixed Internet has also given rise to completely new applications driven by mobility.

The author describes the prerequisites for this market and the value-added solutions that mobile telephony services can contribute to the world of Internet e-commerce. He explains how end-users, service providers, merchants, and network operators are likely to benefit from mobile e-commerce solutions—like Ericsson’s Mobile e-Pay combined with other solutions—that will give rise to new services and business opportunities.

[First published in Ericsson Review no. 02, 2000]