Written by: Erik Ekudden, Uwe Horn, Mats Melander and Jan Olin

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Images, voice, audio and video content—indeed, all kinds of rich media—will soon reach mobile terminals as part of mobile multimedia services. The introduction of standardized mobile messaging services, such as EMS and MMS, will enrich person-to-person messaging and pave the way for content-push services. On-demand mobile media services will be delivered to users via media streaming and download techniques that enrich mobile browsing and general content access.

The authors describe the business opportunities, technology, and product strategies for the delivery of on-demand mobile media.

[First published in Ericsson Review no. 04, 2001]