Mobile broadcast/multicast in mobile networks 
The introduction of MBMS and BCMCS will initially boost the capacity of existing services and, once deployed, stimulate the development of new, mobile, mass-media services. Because mobile broadcast services can be multiplexed with existing mobile services, such as voice and data, interactive broadcast services will become a new service. Mobile broadcast also enables operators to offer telephony, internet, and TV for mobile (small handheld) devices over a common service and network infrastructure.

Broadband data performance of third-generation mobile systems
Field experience has shown that WCDMA can provide good performance for mobile broadband data, both for end-users and operators. WCDMA Evolved significantly improves the performance of best-effort packet data in WCDMA, with HSDPA providing up to 14Mbps in the downlink, and the enhanced uplink providing 5Mbps. Downlink bit rates of more than 10Mbps have been demonstrated in numerous field trials. A parallel evolution of CDMA2000 to 1xEV-DO gives the same kinds of improvement.

Mobile broadband—Operator opportunities
Ericsson is making broadband mobile. Third-generation mobile operators are uniquely positioned to exploit the true multi-service synergies that arise from the introduction of new evolutionary technologies, such as HSDPA. Mobile operators will thus be able to offer traditional handset-oriented services as well as mass-market broadband internet access services to consumers and enterprises.

The EMP story  
EMP’s mission is to “help customers sell more phones.” Since its start in 2001, the company has developed and successfully marketed a powerful and stable family of mobile platforms for WCDMA, EDGE and GPRS. These platforms contain a mobile modem and powerful application functionality that handset manufacturers use to quickly develop, produce and market complex multimedia 2G and 3G phones.

Toward the all-IP vision
Ericsson is a key player in taking communications forward to a network architecture that sees no artificial boundaries between access methods. This architecture accommodates many different radio and wired technologies and allows a wide range of network- and terminal-based applications to be deployed efficiently over any access. It also uses each access to the best of its abilities. Most importantly, the architecture focuses on a single control architecture—IMS.

Ericsson’s Integrated Site concept
The Integrated Site concept springs from ideas behind blade servers; that is, as with blade servers, Ericsson’s Integrated Site infrastructure provides a framework that yields flexibility and short time to market for IP-centric applications.

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