The Open IPTV Forum is a group of companies that has a common mission to drive mass market next generation IPTV. The forum is fully open to participation across the communications and entertainment industries. Ericsson is part of this initiative with the goal to provide consumers with an easy to use “plug-and-play” interactive personalized TV (IPTV) experience.
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|Ref 1||ETSI TS 101 154, “Digital Video Broadcasting (DVB); Specification for the use of Video and Audio Coding in Broadcasting Applications based on the MPEG-2 Transport Stream”|
|Ref 2||ETSI TS 183 063, “Telecommunications and Internet converged Services and Protocols for Advanced Networking (TISPAN); IMS-based IPTV Stage 3”|
An IMS-based TV solution provides common functions and service enablers for integrating communication and entertainment services, tailoring content and services to individual users and allowing them to interact with content.
Moreover, IMS-based TV is the only TV solution that gives operators a clear roadmap towards a truly converged TV service offering such as the Individual TV Experience. This will give users access to user-generated and premium content from any kind of device, whether it is a mobile phone, a TV set or a PC.
Operators looking for a future-proof IPTV solution need an infrastructure that can provide their subscribers with ubiquitous access and high-speed connectivity to realize the full benefits of personalization, interactivity and mobile-fixed convergence.
Full Service Broadband architecture with an IMS-based TV solution makes it possible to exceed the expectations of consumers and enable an “any service on any device” approach to TV.
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MMTel, or Multimedia Telephony, is the global standard for the next stage in the evolution of telephony. It offers real-time multimedia communication, and will eventually replace fixed and mobile circuit-switched telephony.
Based on the IP Multimedia Subsystem (IMS), MMTel offers converged fixed and mobile, real-time multimedia services that allow users to communicate using voice, video and chat. Users can also share image files and video clips easily.
MMTel combines quality, interoperability, efficiency, regulatory and supplementary services with the rich media and dynamics of internet community-based communication. Although IMS investments represent a long-term commitment, operators and carriers who start with MMTel can generate new revenue streams almost immediately, by adding new multimedia services to their offerings, for example.
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“The Open IPTV Forum plays a vital role in evolving a distribution platform for managed interactive TV. Its open standards give the industry a rich set of innovative features that decrease operating costs and shorten time to market.
In short, the OIPF protects rights holders’ interests through safe distribution of digital content and meets the wants and needs of the internet-savvy generation through innovatively tailored distribution – for example, through individualization, time-/place-/device-shifting and interactivity.”
Rene Summer, Director of Government and Industry Relations, Ericsson and author of Reshaping the business of television (Ericsson Business Review, issue 3, 2008)