Chindamo says it is quite different to work with films for a mobile audience. "It kind of reminds me of the original motion pictures because you can't count on the audio coming across or that people are able to see on the screen if you cut away very quickly, or if the object is small on the screen," he says. "So you have to do it a little bit more like in the vaudeville genre or silent movies. You have to stay on the joke a little bit longer, and play the joke a little bit bigger. You also can't do a lot of fast MTV-like cutting."
Fun Little Movies recently started worldwide distribution through Mobile Streams, which is distributing mobile video content in 25 countries. Mobile Streams sells the films on a per download basis, and in most cases it is branded as Fun Little Movies.
In addition to mobile phones, Fun Little Movies is also present at lots of different venues, such as the Microsoft Portable Media Center and other Windows Mobile devices. The company also has a contract with the Australian Broadcasting Corporation (ABC), which includes exclusive distribution of ABC’s mobile comedy shows on mobile phones in the US. The corporation in return distributes Fun Little Movies films in New Zealand and Australia.
"In the future I hope we can work more and more with advertisers and sponsors, because the films are very expensive to make," Chindamo says. "This is not stand-up comedy or pointing a camera at a news reporter getting free content. We are co-producing most of our content and producing original content ourselves. For example, for our show Love Bytes, our sponsor is people2people.com, which is a worldwide internet and mobile dating service. They’re a perfect sponsor for a show about mobile and Internet dating."
Fun Little Movies will soon start to work with companies for partnering with advertisers. "We hope to have a long and fruitful relationship with them,” Chindamo says. “Hopefully it will give us a much higher budget and bigger stars for our films.
"Now we are on the internet, web portals and handheld devices, covering pretty much every possible way to see a film except for TV. Next month we might be showing our films on calculators," says Chindamo with a laugh. "If I see a hand held device with a screen, I want it to play Fun Little Movies!"
Fun Little Movies will take part in The Mobile Market Entertainment Event in Singapore on November 9 and at The Mobile Video & Television Summit in London on November 29.