The World Cup 2006 is about to start. Mobile operators are warmed up and already offering advanced services for fans. The idea is to form habits that will keep them using multimedia services long after the tournament ends.
Football (10:27 min, Subtitled)
The global adventure Volvo Ocean Race is reaching a new audience with the help of a mobile portal. The new services are re-shaping the perception of the grueling sailing race.
A sport with as much appeal to the everyman as to the elite athlete. And mobile services are increasing enjoyment of the sport for both groups.
A study from Swedish Viktoria institute shows that mobile services designed for spectators at sporting events greatly enhances their experience at the event. Mobile services can enable spectators to exchange information with each other and access event-related information, such as tips from on-site sport commentators and race results.
Mobile marketing specialist 12snap in Germany has developed a mobile portal dedicated to football for airline carrier Lufthansa. The mobile portal is part of the Lufthansa - Partner of Football campaign and gives access to range of services from the Football World Cup 2006.
Technology company Everypoint enables people in more than 230 countries to download an extensive football mobile application, the Yahoo! Mobile MatchCast, from the World Cup’s official website.
