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- 2007 /
Telecom Report - September
Telecom Report - an online magazine providing unique insight into the telecom business
Highlights
September: Interactive Entertainment
Traditional media companies are eager to keep audiences by giving them some control. Belo Corporation in the US gives its audience the option of ato get personalized SMS service among other things. Meanwhile, GX-generation X trendsetter MTV also goes interactive.
Telecom Report - Interactive Entertainment (10:20 min, Subtitled)
Needing interactivity (10:20 min, video)
Interactive elements are forcing changes in production rooms around the world. Telecom Report meets NBC Universal and a Swedish media company that’s about to premier a unique interactive “reality plus game show” in China.
Producing interactivity (3:28 min, video)
The business models are now changing thanks to the online and mobile communities. Sometimes the money is real, other times only the data traffic is real. The arguments for keeping the virtual and real economies separate, yet what operators can do to seize real money from the virtual world.
Mobile TV advertising (3:38 min, video)
Articles
Media professionals no longer have a monopoly on what is shown on TV these days. Members of the public want to have their say too, so the industry is teaming up with telecom to meet the new trend.
A European project has brought together the media and telecom industry to look at new ways of personalizing the TV experience. The New Media for the New Millennium (NM2) project puts user interactivity in focus.
Broadband makes TV a personal experience
It is busy days for Crisp Wireless. The US technology company is providing its services to mobile-hungry media companies who are looking to offer their users more than just something to watch.
