Media content will be sold digitally in the future, according to media futurist Gerd Leonhard. He believes operators will play an important role in creating new business models for the media industry.
The ability to multitask is a good thing, according to a new study from the European Interactive Advertising Association (EIAA). The report shows that it is increasingly common for users to consume multiple media simultaneously, and the marketers who understand this group will get their messages across much more efficiently in the future.