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Telecom Report - The Generation Gap 
Telecom Report - an online magazine providing unique insight into the telecom business
Highlights
The Generation Gap

In this Telecom Report we look at the growing gap between analogue values and digital values. And between digital natives and digital immigrants. We look at how these differences in values are affecting the media industry and in particular the distribution of newspapers in both print and digital form.

Articles

Media content will be sold digitally in the future, according to media futurist Gerd Leonhard. He believes operators will play an important role in creating new business models for the media industry.

The ability to multitask is a good thing, according to a new study from the European Interactive Advertising Association (EIAA). The report shows that it is increasingly common for users to consume multiple media simultaneously, and the marketers who understand this group will get their messages across much more efficiently in the future.

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