Telecom Report - Social media

Highlights

Social media

Social media is playing an increasingly significant role in linking people globally. There is literally a myriad of sites out there all connecting millions of independent users around the world.

Telecom Report looks at the impact that social-networking sites are having both on young users and companies.
Social media - Full program (Video, 09.56 min, subtitled) 

Social media - Full program (Video, 09.56 min)

February 13, 2009
Is social media a social trap or a social opportunity – or both? Telecom Report talks to teenagers and analysts on the growing trend of online relationships and looks deeper into what kind of relationships the internet is helping to create.

Part 1 – Young users (Video, 04.47 min)

Telecom Report looks at Fiskars, the Finnish tools manufacturer and how it has successfully used social media to create a global, loyal user group called Fiskateers.

By offering chat rooms, blogs and online TV, Fiskateers are now an essential part of Fiskars product-development cycle.

Part 2 – Companies (Video, 05.05 min)

Articles

Danish toy manufacturer LEGO has vast experience of using web communities to connect with existing and potential customers. With several platforms for social media, the company receives feedback that can be used for developing new products.  

Social media helps LEGO connect with users

There are hundreds of social networks on the internet, and millions of users. Some are run by individuals, while others have been initiated by corporations and organizations. Telecom Report has met music social-network developer Imeem and real-time social-web developer Wello Horld to find out what the future could entail.  

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Each Telecom Report is published in two separate packages over a 30-day period. The first issue will contain the introductory part of the theme, while the second will include the full program and articles.

The fast rise of internet social networking