Telecom Report - Food

Telecom Report - Food

Telecom Report - an online magazine providing unique insight into the telecom business

Video

Food (10:41 minutes, video)
The food industry is the focus of this Telecom Report. How can telecom solutions help in the way we consume, produce and distribute food and drink? Today, many issues, such as the environment, costs and quality, are linked to the food industry. Find out what we can do today by using telecommunications. Get inspired and informed by Luca Orsini and his fellow wine makers in Panzano, Italy, take a ride on Scandinavian dairy producer Arla Foods’ GPS-connected trucks, and meet a politician in the European Parliament, who is campaigning for animal transportation to be monitored. 

Articles

Mobile barcodes to benefit consumers 
Retailers, as well as food and household goods producers are eager to start using mobile solutions to interact with customers, according to GS1, a global not-for-profit standards organization. Its MobileCom initiative will enable businesses to give consumers global access to product information via their mobile phones.

Shoppers’ marketing: understanding consumer behavior
Shopper Marketing 3.0, a November 2009 report initiated by the Grocery Manufacturers Association (GMA), shows the increasing value of reaching out to customers through many different channels at home, on the go or in the store.