CASE STUDY: Volvo Ocean Race

CASE STUDY: VOLVO OCEAN RACE

Racing for the Millennium Development Goals

Speed, extraordinary teamwork and shared values. These are essential qualities in a competitive sporting event such as the Volvo Ocean Race – and they are equally important to meeting the Millennium Development Goals (MDGs).

Ericsson’s participation in the Volvo Ocean Race offers the opportunity to merge our main customer activity with corporate responsibility goals. We are leveraging this global event to communicate the urgency of meeting the eight MDGs.

Mary Robinson, former UN High Commissioner for Human Rights, and Jeffrey Sachs, Advisor to UN Secretary General, joined the team as MDG advisors. Ms. Robinson, godmother to one of the two Ericsson boats, spoke at the race launch in Alicante, Spain, and inspired the public, employees and other stakeholders with her passion for human rights and poverty alleviation.

Racing for the Millennium Development Goals

The Ericsson Racing Team advocates the MDGs via their work-gear and website, which features a link to the MDGs. At each of the port stops, we are engaging with our customers and other stakeholders by hosting roundtables, media briefings, and MDG promotions to showcase sustainable technologies and advocate the key role that telecommunications can play in reducing poverty.

The race is another important opportunity to use partnerships to mobilize telecommunications sector expertise in finding practical solutions that address extreme poverty.

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