Ericsson businesses around the world are involved in sponsorship activities based on the needs of their local communities. The Sponsorship Directive guides the approach to those activities so that they benefit local communities while contributing to the Ericsson brand, strengthening the association with our core values and supporting the corporate responsibility strategy.

Sponsorship activities should fit into the following categories:

• promote the use of mobile or broadband technologies to address a social need.
  
  
• promote the socio-economic benefits of information and communication technology (ICT).
  
  
• promote the application developers that will help drive traffic in emerging markets (e.g. mobile commerce, micro payments, financial transfers).
  
  
• promote the use of 'e' everything, that is the use of ICT to improve efficiencies in creating more sustainable societies in all parts of the economy (for example, e-health, e-governance, and e-education or disaster relief).
  
  
• use of ICT promote sustainability.
  
  
• healthcare (telemedicine).
  
  
• education and leadership in telecom.