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Ericsson Global
Vision and Approach Approach
APPROACH – STAKEHOLDER ENGAGEMENT

Our Group strategy, policies and primary stakeholder groups help define the priority areas most relevant to our sustainability performance.

To ensure that we focus on the issues of greatest concern to our core business and key stakeholders, ongoing dialogue and partnerships are a key part of our reporting strategy. Market research, risk management and Life-Cycle Assessment also contribute to our understanding of the trends, challenges and opportunities affecting our company. Six core issues are the focus of our 2008 report.

  1. Responsible business practices
  2. Sourcing
  3. Energy, climate change and the environment
  4. Communication for all
  5. Community
  6. People
Customer and investor survey: top sustainability issues

To gauge stakeholder views of Ericsson’s CR activities, a telephone survey of selected customers and investors took place.

Employee poll: top five sustainability issues

For the 1,100 employees who completed our annual poll to rank the top five issues Ericsson should address, the digital divide was also a key priority.

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