Ericsson will chair and participate in the following conference program points:

Chair welcome and introduction
Tuesday September 16, 09.00 – 12.15
Chairman: Jonas Wilhelmsson, Strategic Portfolio Manager SDP, Ericsson, Sweden

Keynote presentation
Tuesday September 16, 09.50 – 10.20
Building the Next Generation Service Delivery Platform– Reviewing concepts, Definitions and Deployment Strategies So Far

Held by: Annikki Schaeferdiek, Vice President, Service Delivery and Provisioning, Ericsson, Sweden

Keynote panel
Tuesday September 16, 12:05 – 12.15
IT SDP and Telco SDP – Analyzing the Dynamics of the Telco Ecosystem and Driving the Transitions to the Next Generation of Service Delivery Platforms
Moderator: Monika Gadhammar, Strategic Portfolio Manager SDP, Ericsson, Sweden

Speaking slot (stream A)
Tuesday September 16, 14:30 – 15.00
The Role and Importance of an Enhanced Service Delivery Platform a Highly Competitive Market
Held by: Ralph Niesen, Specialist sales SDP, Ericsson, Sweden
Co-speaker: Christian Averskog, Senior Solution and Analysis Manager, 3 Scandinavia, Sweden

Keynote panel
Wednesday September 17, 11.55 – 12.40
Making the SDP an Innovation Platform to Develop Services Using the Web 2.0 Approach – Is there a Killer Application and How Can the Industry Maximise New Service Concepts?

Panelist: Jonas Wilhelmsson, Strategic Portfolio Manager SDP, Ericsson, Sweden

Chair (stream A)
Wednesday September 17, 13:30 – 17.30
Opening Up to External Deployment
Chairman: Monika Gadhammar, Strategic Portfolio Manager SDP, Ericsson, Sweden

Speaking slot (stream B)
Wednesday September 17, 13.30 – 14.00
Understanding the customer experience and Demand of New Services to Maximise Revenues
Held by: Erik Kruse, Strategic Marketing, Ericsson, Sweden

Keynote panel
Thursday September 18, 09.40 – 10.25
Examining the Changing Business Drivers for SDP Implementation – What are the mains CAPEX and OPEX Considerations Associated with SDP deployment

Moderator: Ralph Niesen, Specialist Sales SDP, Ericsson, Sweden

To book a meeting, please contact our communication manager Lisa Andersson at +46 (0)76 126 3774 or visit us at our stand.

Read more at: SDP Global Summit 2008