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At a Cable & Satellite International (CSI) award ceremony held during the IBC in Amsterdam, Ericsson and TANDBERG Television won three awards, one for each product area in Solution Area TV.
September 15, 2009
Eric Baron, president of EMEA for TANDBERG Television, part of the Ericsson Group, explains that the three awards directly reflect the company’s three product areas: IPTV, software, and compression.
“To me, this means that we have a full solution that is being recognized as examples of both our technology leadership and our ability to create solutions that the customers in the market are really looking for,” he says.
For the CSI asset management and workflow automation prize, the winner was TANDBERG Television’s Content Management System (CMS). Lisa Skelton, from Portfolio Management at TANDBERG Television, accepted the award.
“It’s the only true multiplatform CMS out there,” she says. “Not only is it a fully multiplatform system, but it’s also completely centralized. This was something that our customers were looking for, as they work with different types of content and different kinds of formats. Before, nothing existed that suited their needs.”
The winner for best satellite contribution/distribution/transmission solution was the RX8200 Advanced Modular Receiver. Carl Furgusson, VP of Product Management at TANDBERG Television, says that the award was great recognition for the flagship product in the receiver portfolio.
“This really shows that we have come up with a great product that has solved a key problem in the contribution and distribution market,” he says. “Operators in this market have to receive all different kinds of formats and don’t always know exactly what they will receive – this product ensures that they can receive everything.”
Furgusson says the modularity of the RX8200 also allows a large amount of flexibility: “If the operator knows explicitly what they need, we can remove what they don’t need, and make it truly optimized in terms of both applications and price.”
Ulrika Frid, IPTV product manager at Ericsson, is also pleased at the recognition of the CSI award for IPTV middleware, which won best IPTV technology or service. “I think that the middleware won because it is very flexible and scalable solution,” she says. “It supports IMS (IP Multimedia Subsystems), as well as traditional IPTV networks, and it is quite feature-rich. Simply put, we believe it is the best on the market.”
The customers seem to believe the same thing, Frid says: “Customers are interested in our IPTV middleware’s openness, and thanks to its user interface, they find it very easy to use.
“Our success and this award is an indicator that we are on the right track.”
Baron agrees, adding: “Our customers see us as on the forefront of technology, working to always improve performance and enable new things that allow our customers to provide new solutions to their customers. So we want to continue to grow and come up with cutting edge solutions.”
