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Our Focus

We are Televisionaries

The television experience – and the way in which consumers regard it is changing rapidly. Individuality is becoming more important which is clearly reflected in Ericsson’s vision for television. Consumers want personalization, interactivity, communication, high definition quality and user generated content. All this, to any screen, any device at any time. Ericsson’s competence in broadband technology, extensive multimedia portfolio and integration skills give the means to make this new user experience a reality.

 

At IBC this year, we are focusing not only on the technical but also the commercial issues that matter most to our customers’ business, particularly in this time of economic uncertainty:

 

From introducing new innovative revenue generating services ...
…to differentiating the TV offering by enabling The Individual TV Experience

 

From increasing picture quality and bandwidth efficiency…

…to reducing total cost of ownership and cutting environmental impact

 

With our end to end solutions we are helping our customers to address the challenges and harness the opportunities of the convergence of networks and business models.