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Ericsson and Tandberg’s participation in the agenda
Plenary Keynote session
Wednesday March 25 at 10 am
The Individual TV Experience
Speaker: Oran Cassem, VP TV Solutions, Ericsson
Panel session: Targeted Advertising Strategies
Wednesday March 25 at 17.30 pm
Topic: The Business Case for Targeted Advertising: Measurement & ROI
Speaker: Noel Matthews – Vice President of Business Development, TANDBERG Television, part of the Ericsson Group
Session two: Core Network Strategy
Thursday March 26 at 14.15 pm
Topic: Supporting IPTV Service Delivery through IMS
Speaker: Peter Linder, Director Network Solutions, Ericsson
Speech and Panel session at Mobile TV World Summit 09 (co-located with IPTV World Forum)
The three steps to driving uptake: Making your content Known about, Discoverable and Usable
Thursday March 26 at 14.15 pm
Topic: Delivering a High Quality Viewing Experience to your Viewer
Speaker: Kurt Sillén Vice President, Ericsson Mobility World
