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Focus will be on the Televisionary campaign messages and the overall message is: The Individual TV Experience.
The television experience – and the way in which consumers regard it is changing rapidly. Individually is becoming more important which is clearly reflected in Ericsson’s vision for television. Consumers want personalization, interactivity, communication, high definition quality and user generated content. All this, to any screen, any device at any time. Ericsson’s competence in broadband technology, extensive multimedia portfolio and integration skills give the means to make this new user experience a reality.
Televisionary Campaign site
