Ericsson Activities

Ericsson activities during the event 

Panel April 1, TELEVISION EVERYWHERE! Speaker Kurt Sillén

Accessing content on all windows, all platforms, all formats, all the time. Users today can access content wherever and however they want; and consumers are looking to engage with new formats of entertainment at multiple touch points. This panel will bring together industry leaders from telcos, traditional broadcasting and the technology world who will discuss how to work together for maximum gain.  Invited speakers from TF1; Microsoft TV; Orange and Amazon. 

Panel April 1, MOBILISING SOCIAL MEDIA: POWER OF COMMUNITIES, Speaker Erik Kruse

Internet giants such as Yahoo, Facebook, MySpace are all going mobile.  However, Mobile only social networks such as ItsMy.com, Gypsii and Buzz City are also rapidly growing their communities and they are proving that certain target groups even prefer connecting with their friends on just the mobile!  In certain emerging markets in Asia and Africa, the mobile internet is the only internet.  Brands and content owners are invited to attend this session where they will learn about the Power of Community, and the business models that can be built around that, from Advertising to sales of mini applications.