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TIME TO RECOGNIZE WHERE MOBILE BROADBAND CAN TAKE US
The next five years will be the most exciting in telecom industry history. Attending the GSMA Mobile World Congress (MWC) in Barcelona, telecom industry expert Martin Garner says that, if they cooperate, governments and companies such as Ericsson can pull us out of the economic crisis.
February 19, 2009
“I am very surprised – and pleased – that the mood in Barcelona this year was not gloomy,” Garner said in an interview. “Despite the recession, I’ve seen that most exhibitors are starting to realize just how much we can achieve with mobile broadband.”
About 50, 000 industry officials, analysts and journalists attended the MWC this year, and it remains the telecom industry’s No. 1 annual event. With more than 1,300 exhibitors, the 2009 MWC covered four percent more floor space compared to last year. The GSMA reports that Barcelona tops the list of places where the industry meets to do business.
Garner says that the message at this year’s event is clear. The telecom industry’s main players are pleading with governments not to postpone decisions on the rollout of mobile broadband and of new services that can help the private and public sectors run more efficiently. Delays, he says, could slow economic recovery.
“While there has often been a focus on the next big thing at this event, this year I have seen demonstrations of several clear, practical business cases of how the telecom industry and governments can positively impact, for example, healthcare, education and infrastructure.”
In this context, Garner believes suppliers like Ericsson will play an important role in brokering with operators and finding ways to help them reduce costs for customers.
“It sounds strange, but this recession has actually come at the right time. While it is natural for companies and organizations to be hesitant in making new investments, it should be clear to them how connectivity and access to services is actually helping them to get through tough financial times.”
Also, Garner says that while competition has become all the more intense in the financial crisis, Ericsson’s strength lies in its scale and its broad portfolio.
“As well as its developed-world solutions, Ericsson has shown how it is working in emerging markets through, for example, the Millennium Villages project. Some of the multimedia solutions will clearly help operators to find customers in new sectors.”
