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Ericsson enables operators to secure new customers
During the GSMA Mobile World Congress in Barcelona, Spain, Ericsson has shown how to lower operators´ Total Cost of Ownership (TCO) and enable them to go after new, profitable customers. One example is Ericsson Group-Radio, a solution for managed group communications over cellular networks, which attracted a lot of attention at the event.
February 19, 2009
The solution, created to minimize the operator’s Total Cost of Ownership (TCO) for Push-To- Talk (PTT) services to corporate and governmental organizations, is delivered across the operator’s existing cellular network, while maintaining the service features, performance and security levels demanded.
“This solution offers new business opportunities for operators,” says Ritva Svenningsson, Marketing Director at Ericsson. “Operators already have the key assets to deliver an Ericsson Group-Radio solution and can capitalize on these already-made investments. This leads to profitable business growth for the operator, as they will be able to address new customer segments.”
One Ericsson guest who attended the Group-Radio demonstration was Lars Trap, Sales Director, Business Nordic, Enterprise Defence & Public Safety at TDC.
“The Ericsson Group-Radio demonstration was excellent. Ericsson has the technical solution for this service” Trap said. “There is a clear demand for this service among my customers, and now we need to move forward and examine the possibilities for a concrete business scenario.”
The idea behind Ericsson Group-Radio is to take professional group communication services normally found in Private Mobile Radio (PMR) networks into a cellular service offering , including features such as scanning, late call entry, override, reliable messaging, distress call, dispatch command and control capabilities. Ericsson Group-Radio can be integrated with existing PMR networks.
“This was new to me,” Trap said. “Ericsson demonstrated a solution that is both usable with TETRA network and HSPA compatible. This offers a lot of new opportunities for my customers, such as public safety organizations, and enables them to run their businesses more effectively. The next step is to see if we can get a pilot business scenario started.”
To improve their operational capabilities, professional end users need mobile broadband for their applications. Still, Ericsson Group-Radio is only one of the applications running over mobile broadband networks.
“This is a win-win-win situation in that operators can get new, profitable customers, the end users get both professional group-communication services and the opportunity to add new applications over mobile broadband networks. In addition, governments can offer services that will benefit society – and its citizens.” Svenningsson said.
