Never has there been such demand for music. This January, delegates from the recording, publishing, live, digital and, not the least, mobile sectors will gather in Cannes for the 42nd edition of Midem.

And Ericsson will be there to talk about our view on the mobile music industry.

Ericsson stands for openness to broad standards and a wide variety of handset models with mass-market reach. Open to any DRM, branding choice and handset.

We will take you forward with the best-in-class mobile music solutions and enable you to be become the leader in your market.

THE SOFIA STORY – AN END-USER PERSPECTIVE
In Cannes, we will tell the story of mobile music from the end-user perspective. We will introduce you to 'Sofia,' a 'Digital Native.' We will tell you about a day in her life and how Ericsson and the operator provide a range of solutions and services for her.

We will share the Sofia presentation with you on a fantastic yacht located just outside the Palais de Festivals.