Our focus at MipTV/Milia 2006

Mobile TV is happening now, at Milia we will highlight market growth potential within the areas of: Mobile TV, Media at Hand, New media Revenue, and Manage Services.

Mobile TV

The digitalization of media content is already happening. Ericsson's end-to-end approach allows operators to take a significant part of this market and develop their service offering over time, beginning with mobile TV and mobile music solutions today.

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Media at Hand

In addition to communication, people want to conveniently get hold of their music, photos and video entertainment no matter where they go. Media at hand with, personalized access to interactive TV and music, as examples, leverages established user behaviours and provides new business opportunities. Digital content and media will assume increasing importance in the revenue mix as pressure increases on voice and access margins decline.

Cross media services, interactivity and advertising will also expand revenue opportunities to media players as well as network operators. Bringing together the elements needed to establish content and applications business is on of the prime focuses of Ericsson. We help creating this new market with our consumer knowledge, content and application partnerships, and our ability to integrate and deliver new business systems. For users the promise is freedom of choice and for operators and media industry the benefit is business growth.

New Media Revenues

Service providers exlopring new revenue sources, users are demanding more mobile content and the media industry is looking for new distribution channels. The digitalization of media content has big potential. Digital media is the combination of a new consumer lifestyle and a transforming market where the telecom and media industry meet.

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Managed Services

Focus on your core business and lower the cost of operations by 20 percent by letting Ericsson manage the network, provide capacity when and where needed, and/or host applications, enablers and content. Operators are free to focus on their core business – providing attractive services to their consumer and enterprise customers.

The offering includes content and applications (music, gaming, TV), messaging,
and so on.