Though still in its infancy, evolved TV (IPTV and mobile TV) is already popular, especially among early adopters aged 18-35. Mobile operators are opening up to new collaborations with content providers and broadcasting companies in order to get a share of the market.
Gone are the days where people sit back passively and watch TV. By accessing and participating in programs whenever and wherever they want, mobile TV is transforming the way consumers watch television.
Interactive TV gets viewers involved and engaged, changes old habits, and creates new opportunities for telecom operators. It causes viewers to lean forward, take note and contribute with their own opinions.
