The Individual TV Experience
The Individual Television Experience is a massive, strategic shift for the industry and will require out-of-the-box thinking, new business approaches, flexible organizations, and proven technologies to bring it to life. For content providers it will mean that new and richer experiences across multiple screens can be offered to the consumer. For telecom network operators, it will drive business growth for the next 10 years. The Individual Television Experience will be based on an open-architecture approach to Full Service Broadband, a strong ecosystem, and innovative service offerings.

Why Ericsson?
We are all caught up in creating a real mass market for TV, fixed and mobile, just like we did with mobile telephony. Ericsson has shown its ambitions in the TV market through a raft of acquisitions, including TANDBERG Television; the foundation of Open IPTV Forum; the standardization of IMS; and many more activities. Ericsson's commitment to the Individual Television Experience can be seen in our open-architecture approach to Full Service Broadband, our ecosystem leadership, and the overarching solution offering that we are bringing to market.