





Ericsson Industry Analysts Activities at Mobile Asia Congress, Macau November 12-15, 2007
Invitation to Ericsson Industry Analysts Briefings at Mobile Asia Congress in Macau November 12-15, 2007

Ericsson welcomes you to an exciting week at the Mobile Asia Congress in Macau, November 12-15, 2007. Our industry analyst program includes several briefings and one-on-one opportunities with our senior spokespersons and experts.
OPEN OS AND BROADBAND SOLUTIONS FOR A MASS MARKET
Please join Robert Puskaric, Head of Ericsson Mobile Platforms (EMP) on a briefing on Ericsson’s strategy for Open OS, HSPA evolution and LTE mobile platforms. You will learn about our cooperation with Texas Instruments (TI), which will enable all device manufacturers to offer advanced Open OS handsets for both the high-end and the mid-range market by combining small and power efficient 3G modems from EMP with high-performance OMAP™ applications processors from TI. The partnership enables handset manufacturers to deliver an enhanced mobile entertainment and multimedia experience to consumers around the world.
HSPA with speed of 7.2 Mbps is now being launched. Robert Puskaric will talk more about our HSPA Evolution and LTE mobile platforms including EMP´s dedicated offering for the mobile broadband market, which enables our customers to shorten time to market and match operator requirements.
| TIME: | 10.30 to 11:30 (Registration from 10:00), Tuesday, Nov 13 |
| LOCATION: | The Venetian, Macau-Resort-Hotel, Cotai Strip, Macau, Boardroom DaVinci |
| PRESENTER: | Robert Puskaric, Head of Ericsson Mobile Platforms |
Please register by sending an e-mail to industry.analysts@ericsson.com. Seats are limited.
INDUSTRY TRENDS AND TECHNOLOGY DEVELOPMENTS – VOICE AND DATA STRATEGIES FOR EMERGING MARKETS
Ericsson’s Senior Adviser to the CEO, Torbjörn Nilsson will give you insight to the latest industry trends and technology developments. Furthermore, we will look into voice and data strategies for emerging markets and how we can ensure efficient rural connectivity. Topics also include how to achieve sustainable, energy efficient networks through innovation. Linda Ekener Mägi, Strategic Marketing, Networks will also present.
| TIME: | 13.00 to 15:00 (Lunch and Registration at 12:30), Wednesday, Nov 14 |
| LOCATION: | The Venetian, Macau-Resort-Hotel, Cotai Strip, Macau, Boardroom DaVinci |
| PRESENTERS: | Torbjörn Nilsson, Senior Advisor to the CEO, Ericsson Linda Ekener Mägi, Strategic Marketing, Networks, Ericsson |
Please register by sending an e-mail to industry.analysts@ericsson.com. Seats are limited.
ERICSSON’S EXTENSIVE WIRELESS OFFERING – SOLUTIONS FOR ALL; FROM A SMALL VILLAGE TO A METROPOLIS
You are also very welcome to join this briefing with Ulf Ewaldsson, Head of Product Area Radio, looking into the extensive wireless solutions Ericsson offer, covering the mobile evolution of WCDMA/HSPA towards LTE and cost-efficient solutions for high growth markets, including the innovative “green” radio base station site, Ericsson Tower Tube.
| TIME: | 12.30 to 13:30 (Lunch and Registration at 12:00), Tuesday, November 13 |
| LOCATION: | The Venetian, Macau-Resort-Hotel, Cotai Strip, Macau, Boardroom DaVinci |
| PRESENTERS: | Ulf Ewaldsson, Vice President and Head of Product Area Radio, Ericsson |
OPPORTUNITIES FOR INDIVIDUAL BRIEFINGS
We will do our best to accommodate your requests for individual briefings on selected topics, including Full Service Broadband – bringing content and services to any screen, HSPA, Long Term Evolution, IMS, Mobile and IP TV, Ericsson Mobile Platforms as well as Communications Expander – solutions for high growth markets.
For on-one-one briefing requests please send an e-mail to industry.analysts@ericsson.com
ERICSSON’S PRESENCE AT MOBILE ASIA CONGRESS
Ericsson’s stand will be located in Hall D (Stand F02) and we are also present in the HSPA pavilion (Stand C02).
At our demos, Ericsson’s visitors will have the opportunity to experience the latest mobile TV and mobile music applications, IPTV, and other attractive solutions such as multiplayer gaming. From the technology point of view, you can view HSPA, LTE, GPON/VDSL2 including Redbacks Smartedge router, IMS, IPTV, Femto-cells HW and more.
As part of the congress program, Ericsson will participate in two panel discussions:
Tuesday, November 13, 14.00
Carl-Henric Svanberg, President and CEO, will participate in the keynote session: Delivering the Mobile Broadband Vision.
Tuesday, November 13, 16.15
Jan Wäreby, Senior Vice President, head of Multimedia, will take part in the panel discussion – Mobile Infotainment.
An overview of the complete congress program can be found here.
FOR FURTHER INFORMATION, PLEASE CONTACT
Eva Andersson, Industry Analyst Relations, APAC Ericsson
Phone: +46 8 76418 19
Mobile: + 46 70 590 50 68
E-mail: industry.analysts@ericsson.com