India - A Booming Market
India is one of the most rapidly growing mobile telephony markets. Mobile phone users have already outstripped traditional landline connections in India. Each month 1.8 million new mobile consumers are added to the network and this figure doesn't seem to be abating, in fact, between June and August GSM
mobile subscriptions increased by 25% to over 32 million. MTNL envisage that by December 2005 1 million broadband customers will be using the network in Mumbai alone (
http://www.ericsson.com/press/20041020-140542.html). It is estimated that
by 2009 India will have passed 200 million mobile subscribers and is expected to become the second largest market in the world.
As early as 1903, Ericsson’s relationship with India has been strong. Ericsson implemented India’s original manual switchboard and since that time Ericsson has contributed in all areas of the telecommunications. Today, Ericsson is the market telecommunications supply leaders in the Indian with 75% of all international phone-calls are handled through Ericsson switching systems and have installed 1.3 million fixed lines on BSNL and NTNL Networks. Ericsson has won 60% of all the recent wireless infrastructure orders stemming the issue of third and fourth cellular licenses as well as supporting mobile services in circles of Delhi, Mumbai, Chennai, Uttar Pradesh, Himachal Pradesh, Haryana, Punjab Jammu & Kasmir, Tamil Nadu, Andhra Pradesh, Karnataka, Kerela, Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, West Bengal, Bihar, Assam, Orrisa, the North East and Andaman & Nicobar Islands.
Ericsson is expanding manufacturing activities and is the first multinational company to manufacture radio base stations in India. To foster the growth and development of mobile services in India, Ericsson has set-up an Ericsson Mobility World Centre in Gurgaon. Ericsson has also established India's first Voice over IP (VoIP) network in a six city pilot project for BSNL.
More recently, Ericsson was selected to supply broadband access network by Mahanagar Telephone Nigam Limited (MTNL), to Delhi and Mumbai, the country's two largest metropolitan areas. MTNL plans to launch the services by the end of this year, offering broadcast TV, video on demand and high-speed Internet, which is a key advantage for MTNL in securing their ability to compete in terms of price, and high capacity service offerings.
India is the high growth market to watch in the coming years and as it grows Ericsson will meet the challenges of the second largest market with one of the fastest growing mobile bases in the world.