Ericsson Webinar: Mobile Advertising
Tuesday 30th June 2009
5:00 pm CET

Please join us for a discussion on mobile advertising. As the mobile channel is becoming an increasingly important element for advertisers to reach their target audiences in an efficient way, operators have a value to bring to advertisers. We will look into how Ericsson is facilitating the connection between supply and demand between operators and the advertising industry.

The briefing will include:

- Insights from a recent study on consumer and industry attitudes regarding mobile advertising
- Market development
- Ericsson strategies in this area

The material will be posted at http://www.ericsson.com/ericsson/investors/

Christina Bäck, Head of Advertising, Business Unit Multimedia, Ericsson

Webinar, please note conference ID:
Conf ID/Event Password  15831795

UK dial in number: +44 (0) 1452 557 535
UK Free call:  0 800 694 8016
US Free call:  1 866 691 1171

Australia Free call: 1 800 068 965
Hong Kong Free call:  8009 006 04
India Free call: 0008 001 006 825
Japan Free call: 0044 221 327 01
North China Free call: 1080 071 219 87
South China Free call: 1080 012 019 87
Singapore Free Call:  8001 204 897

Please use the URLs below to login to the Webex. You can login 15 minutes prior to the official start time.

https://webconnect.webex.com/webconnect/onstage/g.php?t=a&d=367571108

If you are having login problems please to dial-in to the audio part of the call and ask the Operator to let you speak to the Web Technician.

For further information, please contact: 

Nathalie Mozdiniewicz
Program Manager, Investor Relations
+1 212 843 8449
investor.relations@ericsson.com