Ericsson reports the following business segments:
Business segment Networks includes products for mobile and fixed broadband access, core networks, transmission and next-generation IP-networks. Related network rollout services are also included.
Technology leadership, a broad product portfolio and scale enable Ericsson to excel in meeting the coverage, Capacity and network evolution needs of fixed and mobile operators.
- Segment Networks accounted for 68 percent of total sales in 2008.
Business segment Professional Services includes all service operations, excluding Network rollout reported under Networks.
Ericsson’s professional services capabilities include expertise in managed services, systems integration, consulting, education and customer support services.
Expertise in network design, rollout, integration, operation and customer support within a global structure with robust local capabilities enable Ericsson to better understand and respond to
the unique challenges of each customer and capitalize on the trend to outsource a broader range of activities to network equipment suppliers.
Segment Professional Services accounted for 23 percent of total sales in 2008.
Business segment Multimedia includes enablers and applications which operators and service providers require in order to deliver a richer user experience. With the growing demand for enriched communication and personalized content the mass market for multimedia services are rapidly increasing. Users want services that can be delivered seamlessly over any screen, at any time, anywhere.
Innovative application platforms, service delivery and revenue management solutions combined with leading content developer and application provider relationships enable Ericsson to uniquely help customers create exciting new and differentiated multimedia services.
Segment Multimedia accounted for 9 percent of total sales in 2008.
Phones is our 50 percent share in earnings of the JV with Sony Corporation. The complementary strength of Sony Ericsson further enhances Ericsson’s consumer perspective for superior end-to-end offerings. Sony Ericsson is reported as before. See Sony Ericsson financial information.
