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Ericsson and ART Sign an IPTV Partnership Agreement

ART, the renowned media company and Ericsson, the world leading supplier for mobile networks, signed an agreement this month entailing that both companies will work together to offer a new generation way of watching TV through the IPTV technology.

April 14, 2009

Viewers no longer want a passive TV experience, they expect to be able to watch what they want, when they want to, and to interact with the service and use it to interact with each other. All this and more can only be a reality through the technology of IPTV.

Start-over-TV, where one user can literally rewind what another user has already watched and start over again, or being able to send a message direct to the TV screen, that displays on top of a program, are typical examples of services offered through IPTV.

This two-way service is possible with IPTV as it utilizes broadband and IMS technology to provide the functionality that makes personalized TV possible.

“Ericsson is a technology leader in the area of digital TV especially after our acquisition of Tandberg TV. On the other hand, ART is a reputable content provider and premium content leader in the Arab region. We will cooperate on promoting, developing and taking forward the market towards the next generation of digital content distribution. We will participate and work together in any customer case, locally or globally. Ericsson will offer its end to end technical solutions (Prime Integrator) and ART will bring the live and video on demand content. We both together bring the value to our customer to secure the business model and revenue at the end,” said Rafiah Ibrahim, President of Ericsson Northern Africa.

“ART’s channels are proudly enjoying a high viewer-ship rate; however with today’s on-going technology we thought that it is a must to include today’s high-tech features to our channels to ensure a continuous success. When this idea occurred to us, we did not hesitate to partner with such a successful company as Ericsson,” explained Nehal El-Alfy, Commercial Manager at ART.

“It is our pleasure to work with ART on such an exciting service. Our know-how in the technology arena, combined with the popularity of ART’s content, will guarantee a continuous high quality of service whilst ensuring end-user satisfaction. By virtue of this agreement, we can proudly say that we are able to offer a complete end to end TV solution,” added Max Bashtawi, Vice President for Multimedia at Ericsson Northern Africa.

ABOUT ERICSSON

Ericsson is the world's leading provider of technology and services to telecom operators. The market leader in 2G and 3G mobile technologies, Ericsson supplies communications services and manages networks that serve more than 250 million subscribers. The company’s portfolio comprises mobile and fixed network infrastructure, and broadband and multimedia solutions for operators, enterprises and developers. The Sony Ericsson joint venture provides consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of ‘communication for all’ through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 70,000 employees generated revenue of USD 27 billion (SEK 209 billion) in 2008. Founded in 1876 and headquartered in Stockholm, Sweden, Ericsson is listed on OMX Nordic Exchange Stockholm and NASDAQ.

For more information, www.ericsson.com or www.ericsson.mobi.

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com 

ABOUT ART

Arab Radio & Television Network (ART) is a wholly owned subsidiary of “Dallah Al-Baraka Group”. ART was formed in October 1993 with the objective of creating and transmitting high Arabic television content to satisfy the needs and interests of millions of Arabic and Muslim families around the globe. ART provides an extensive array of family entertainment containing all genres of programs, Arabic & Western movies, music, premium sports, news and entertainment.

In September 2007, Arab Digital Alliance (formerly ART Digital Alliance) – ADA, was formed and is considered the newest comer to Arab Media Cooperation (AMC) – that is owned by Dallah Al Baraka Group – and which owns Arab Radio and Television Network (ART).

ADA has been developed to meet the demands of the new digital media.

The company basically secures alternative modes of distribution for ART’s content and other content worldwide with a focus on live signal streaming or server-based videos on demand via IP, IPTV, broadband, wireless broadband, Video on demand, mobile telephone platforms and PDAs.

Notes to editors

Ericsson’s multimedia content is available at the broadcast room