





Ericsson Power Modules will present two papers at Darnell’s sixth annual Digital Power Forum, to be held in Santa Ana, California, on September 21-23. Ericsson’s Director of Marketing and Communications, Patrick Le Fèvre, will also run a demo of Ericsson’s BMR453 and BMR454 digital power modules at the PMBus evening. Le Fèvre is also a panelist of the Round Table.
September 18, 2009
The panel’s title is, “Digital & Power: Oil & Water or Dollars & Cents?” The focus will be on how successful digital power has been so far, and what the future holds for the technology.
Challenges to the dominance of analog control techniques are real and growing. DPF ’09 will help to "close the digital power divide" and bring focus and clarity to the current opportunities for the use of digital power control techniques and digital power and energy management.
"This marks the first time that system makers will dominate the Round Table panel at the Digital Power Forum. In the past, semiconductor makers have invariably dominated the discussions. The increasing commercial traction of digital power technologies has prompted strong interest among system makers," stated Jeff Shepard, President of Darnell Group. "The Round Table discussion is always a highlight of the first day of the Digital Power Forum, and it provides lots of topics for further discussion during the industry reception that follows immediately after the Round Table ends."
This year will see the introduction of third-generation digital control technology, and DPF ’09 is the place you will see all the latest developments. The digital landscape will be recast this year. Darnell’s Digital Power Forum has expanded and includes extensive content on advanced components and materials for power conversion. With more speakers, DPF ’09 provides the broadest coverage of advanced power conversion for embedded system applications.
Another indication of the commercialization of digital power technology is the seminar on "Introduction to Microcontrollers" that will be presented at the close of DPF ’09 by Bob White. Microcontrollers and other programmable digital devices are becoming common in power supply design. Although not often used for the real time PWM loop, they are very useful for housekeeping, protection, data logging and communication. In server power supplies, using a microcontroller for functions like startup sequencing, over-temperature protection, and fan speed control can save 100 discrete parts. Aside from the material cost, this is a significant savings in manufacturing cost and a significant reduction in the calculated failure rate. This seminar will provide an introduction - a roadmap and translation guide to the world of microcontrollers and programmable devices. The overall goal is to provide the attendee with the basic knowledge of the tools and processes needed for developing microcontroller-based circuits and systems.
This focused three-day international conference will serve an audience of decision makers who are interested in learning about and contributing to the latest practical advancements related to the use of digital power control techniques in electronic systems and in power converters, and digital energy management and power management in electronic systems and facilities. For many designers, there remains a false perception that digital power is still an emerging technology. The fact is that digital power controllers have reached price parity in a growing number of applications, and digital power management techniques have reached a significant level of maturity and sophistication.
Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 1 billion subscribers and has a leading position in managed services. The company’s portfolio comprises of mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of “to be the prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 75,000 employees generated revenue of SEK 209 billion (USD 32.2 billion) in 2008. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.
www.ericsson.com
www.ericsson.mobi
www.twitter.com/ericssonpress
Patrick Le Fèvre, Marketing Director
Ericsson Power Modules
Phone: +46-10-716 95 07
Fax: +46-8-404 70 22
Reader Inquiry reference:
Reference: E0122(A)
If printing an Internet address please use Power Modules homepage and/or phone number to our International sales office:
URL: www.ericsson.com/powermodules
Europe: +46-10-716 96 20
U.S.A.: +1-972-583 6910/5254
China: + 86-21-5990 3258
Ericsson Power Modules is a supplier of world-class DC/DC power modules for distributed power architectures. With its global design, development, manufacturing and sales network Ericsson Power Modules is a leading supplier of power solutions to meet the customer demand for high performance.
Ericsson’s multimedia content is available at the broadcast room.