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A business newsletter for Telecom Operators
Welcome to the fourth issue of 5 to Remember, Ericsson's newsletter for customers worldwide. In this
issue we showcase network operators that offer multimedia services, and talk to analysts about
multimedia revenues.
You will also learn more about Ericsson’s new Business Unit Multimedia. The next
newsletter will be distributed in late August.
Sincerely,
Ericsson
EXPLORING THE MULTIMEDIA UNIVERSE
Media and telecoms are joining forces to serve content-hungry consumers, transforming entire industries in the process. Ericsson looks different, too.
>> Go where no one has gone before
MOBILE TV TAKES OFF
Television on the small screen seems to have mass-market appeal. Mobile TV is catching the attention of millions of people worldwide – and operators are responding.
>> Operators in Belgium and Malaysia talk TV
MINERS STRIKE GOLD IN MOBILE ADS
Data mining is about giving people what they want. In Norway, consumers spent more time watching mobile video because they liked the ads.
>> Dig in for new revenue
PAVING THE WAY FOR IPTV
Telecom Italia, an IPTV pioneer, has a recipe for success: industry standards. The operator joined a push to develop global IPTV specifications.
>> Learn more about the Open IPTV Forum
SPECIAL FEATURE: SUNCOM CREATES A VIBE
SunCom wanted to entice 1 million customers with the latest in branded music. Napster Mobile did the trick.
>> Read the SunCom Customer Success Story (pdf)
Questions or comments?
E-mail the editor.
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