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5 to Remember, Issue 6, October

A business newsletter for Telecom Operators

Dear Customer,

 

Welcome to another issue of 5 to Remember, Ericsson’s newsletter for customers worldwide.

 

The focus of this issue is high-growth markets and the tremendous opportunity that low-income regions present. We also tell you about the Tower Tube, a new base station design that can save operators in any market money, time, and hassle.

 

Sincerely,

 

Ericsson

A TOWER TO LEAN ON

It is sleek,  modular, cost-efficient, and good for the environment. Best of all, Ericsson’s new base
station design fits any market, anywhere. Tired of siting headaches? Check out the revolutionary Tower Tube.

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FINDING THE RHYTHM IN BRAZIL

Through trial and error, Local Telecom devised a business model that rocks in towns bypassed by the big guys. Denis Côté, Local’s visionary founder and president, shares his secrets.

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LOW ARPU? SO WHAT?

Millions of potential customers, all eager to connect. The problem? They can’t read phone manuals, and they roam freely across borders and networks. Intent on capturing African market share, a Dutch mobile operator came up with some smart solutions.

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GIVING YOU THE EDGE

Not all markets are ready for 3G, but broadband will sell anywhere. As it breaks into Central America, Digicel counts on GPRS/EDGE to serve up the goods ahead of the competition.

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SPECIAL FEATURE: MTN Swaziland Customer Success Story

MTN Swaziland needed a roadmap for the future before launching mobile data services. The operator turned to Ericsson Business Consulting for help, and got to know its customers better as a result.

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Questions or comments?

E-mail the editor.
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