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  2. Archive 2008 /

June 2008 (issue 10)

in this newsletter

In this issue, we explore the latest TV trends in the fixed and mobile worlds. Meet a Swiss operator that believes two large sports events will boost mobile-TV uptake, a Chinese cable company that bets on video-on-demand, and an industry analyst who thinks we worry too much about mobile-TV standards. We also offer a video on IPTV and an update on Ericsson’s partnership with CNN.

5 to remember

 

1. MOBILE TV TIPPED FOR OLYMPIC GLORY
The 2008 Olympic Games could catapult mobile TV into the mainstream. Swiss operator Sunrise is bracing for a surge in network traffic in coming weeks. Sports and mobile TV – what could be a better match?



 

 

2. ICELAND HOT FOR IPTV
A broadband provider wants to grow its business in a saturated market. The secret weapon? Vodafone Iceland used Ericsson’s end-to-end IPTV solution to gain the edge.



 

 

3. VIDEO-ON-DEMAND IN CHINA: FAST FORWARD
Meet a Chinese cable operator that is reporting enormous demand for interactive VOD services, and rushing to deliver. With 1.3 billion people, the Chinese market is nearly endless.



4. VISIONS OF THE FUTURE WITH CNN 
With a vision you can go anywhere. Even to the moon. Ericsson continues its media partnership with CNN International to help customers peek into the future.


 


 

5. FIVE QUESTIONS ABOUT TV STANDARDS 
With all the ballyhoo about mobile-TV standards, phone costs and consumer education matter more. Standards will fall into place over time, predicts In-Stat analyst Michelle Abraham.


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