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TELEVISIONARY ROADSHOW VISITS AUSTRALIA & NEW ZEALAND
Television is rapidly evolving. The time is now for operators, broadcasters and service providers alike to develop business strategies that will support delivery of personalised, interactive communication services to their customers.
The Televisionary Roadshow stopover in Auckland and Sydney gave attendees an opportunity to experience first-hand Ericsson’s vision for a “Televisionary future”, in which personalised, interactive communications are available across all three screens (mobile, PC and TV).
Successful business models and technical challenges were also addressed, encouraging players to consider how they can share in new television and video revenues. This is particularly relevant today, as users demand anywhere, anytime access to both consume and produce digital content.
The exclusive, invitation-only road show also included demonstrations of new television and video services, based on existing consumer demand and technologies that are being deployed around the world today.
A changing industry
In Australia, penetration of cable and satellite subscription services today is still quite low compared to Europe and North America.
However, a proven consumer appetite for on-demand content – combined with the proliferation of digital content and the imminent deployment of high-speed national broadband networks in both Australia and New Zealand – will create new video and communication business opportunities for operators, broadcasters and service providers alike.
Video services, such as IPTV, Mobile TV, streaming and internet video will account for the vast majority of network traffic growth in the future.
Fixed broadband and wireless broadband networks today in Australia and New Zealand will require greatly increased capacity and new functionality such as broadcast and multicast capabilities. That is to support an estimated tenfold-increase in data traffic over networks within the next 4 years.
This poses a considerable challenge, but also a significant opportunity for operators and broadcasters, and their networks. Ericsson considers this a step-change for the entire industry; so much so that we have made significant strategic investments in the area, including the recent acquisitions of TANDBERG Television and Redback Networks.
Changing user behaviour
According to Ericsson’s global research, behaviour changes significantly when users move from dial-up to broadband.
With high performance broadband, it is possible to share high-quality content such as photos and videos with other users, This will in turn increase expectations of internet access, moving from just e-mail and information searching to content sharing, collaboration and contribution –also commonly referred to as Web 2.0.
The next wave of change will be driven by consumers expecting further access to personalised, interactive communication services, including video – anywhere, any time.
Development of Ericsson’s video and communication services are based on global customer insights, ensuring that our customers are able to create relevant services for their end-users.
Our communication solutions are based on global standards such as IMS (IP Multimedia Subsystem). Ericsson is also a founding member of the Open IPTV Forum, which defines standards for delivery of video across the best effort internet (internet TV) and across quality controlled networks (IPTV).
This makes mass-scale deployment, uptake of services and interoperability with other communications services possible.
To find out more on how to become a Televisionary for your customers, visit www.ericsson.com/campaign/televisionary
