Midem in Cannes 2005

Ericsson unlocking the mobile media potential at Midem in Cannes

Ericsson cordially invites to a media briefing at the Midem event in Cannes, January 23. The theme for the briefing is “unlocking the mobile media potential.” Speakers are Kurt Sillén, head of Ericsson Mobility World, and Johan Bergendahl, vice president, marketing.

The one-hour media briefing starts at 11 a.m. at the Majestic Hotel, Salon Biarritz 1. To register for the press briefing, please send an e-mail to Ericsson at press.relations@ericsson.com , not later than January 11. This is the third year Ericsson attends Midem, also called “the world’s music market”. Ericsson has great experience and knowledge about what services are successful in the mobile networks. Ericsson is the bridge between the music industry and mobile operators in helping them develop attractive mobile music and video services. At Ericsson’s stand at Midem (Hall Riviera, Stand no. R36.13) we will demonstrate Ericsson’s capabilities to create global mobile reach for mobile music related content:

Mobile TV – live TV broadcast via packet switched streaming on a 3G phone.
M-USE – our white label music platform delivering personalized music news and “Fan-packages” containing music clips, ring-tones, artist pictures and more to consumers
Personal greeting service – music ring-back tone is a service that allows the user to predefine songs that will be played instead of the ordinary ring-back tone
Streaming music videos Payment services – IPX or Internet
Payment eXchange. By IPX, operators and media industry will reduce capital and operational expenditures substantially

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com/press

FOR FURTHER INFORMATION, PLEASE CONTACT

Josephine Edwall-Björklund, Ericsson Group Function Communications
Phone: +46 8 719 6992

E-mail: press.relations@ericsson.com

To find more information about Midem please visit:
http://www.midem.com/