Ericsson media activities at ITU Telecom World

As the leading telecom vendor, Ericsson welcomes you to an interesting and extensive week at ITU Telecom World 2006 that will take place from December 4-8 at the Asia World Expo in Hong Kong. Our media program includes press briefings, in-depth technology roundtables and one-on-one opportunities with our senior spokespersons and experts.

ERICSSON'S PARTICIPATION IN THE FORUM PROGRAM

As part of the ITU Forum program, Ericsson will take part in the following roundtable:

ITU's CEO roundtable: Innovation and leadership

Speaker:	Carl-Henric Svanberg, President and CEO, Ericsson
When:	Monday, December 4, 14.00-16.00
Where:	Forum Room, Asia World Expo

*This event is organized by ITU, all Press passes are granted access to it

PRESS CONFERENCES FOR MEDIA AND ANALYSTS

Global Telecom Services Market Size and Regional Market Trends

Speaker:

Hans Vestberg, Executive Vice President and Head of Global Services, Ericsson

* Guest speaker: Marwan Zawaydeh, Group CTO and Executive Board Member Warid Telecom Pakistan

When:

Monday, December 4, 10.30
Registration from 10:00

Where:

The Quarterdeck at Victoria Harbour, 1 Lung King Street, Fleet Arcade, Fenwick Pier, Wanchai, Hong Kong.

Mobile and Interactive TV

Speaker:	Kurt Sillén, Vice President, Ericsson Mobility World *Gunnar Gadfors, CEO, NRK (Norwegian broadcaster)
When:	Wednesday, December 6, 10:00 Registration from 9:30
Where:	The Quarterdeck at Victoria Harbour, 1 Lung King Street, Fleet Arcade, Fenwick Pier, Wanchai, Hong Kong.

TECHNOLOGY ROUNDTABLES FOR MEDIA

Media roundtables will take place at Hotel Shangri-La, 64 Mody Road, Tsimhatsui East, Kowloon, Hong Kong.

Tuesday, December 5, 14:00

Mobile Platforms
Robert Puskaric, Vice President Ericsson Mobile Platforms

Tuesday, December 5, 16:00

Full Service Broadband - the enabler to converged multimedia applications
Johan Bergendahl, Vice President, Marketing
Peter Linder, Director Network Strategy

Seats are limited. If you would like to participate in one or more of the roundtables, please register by sending an e-mail to press.relations@ericsson.com or call +46 8 719 6992

INTERVIEW OPPORTUNITIES

We will be able to facilitate one-on-one interviews on the following topics or upon your request.

Market trends, operator challenges
Technology Evolution
Full Service Broadband, including broadband access
Mobile Broadband, HSPA
IMS market and technology update
Ericsson Mobile Platforms
TV- Mobile TV, interactive TV and IPTV
Transport Network
Communication for all - coverage in rural areas
Global Services

ERICSSON’S PRESENCE AT NEW ASIA EXPO

Ericsson will be present in Hall 1, (Stand No.1003), of the New Asia Expo. You will have the chance to experience demos such as mobile TV, HSPA (PC card), high definition TV, IPTV, IMS applications and Sony and Ericsson joint demo enabling the TV of the future and more.

Demo tours are available upon request. If you are interested in a demo tour, contact the Media Relations team at press.relations@ericsson.com

PRESS COCKTAIL

By personal invitation only

For more information about Ericsson's media activities at ITU Telecom World in Hong Kong, please visit www.ericsson.com/press

If you are attending, please register you and your journalist at:

http://www.itu.int/WORLD2006/registration/index.php

For more information about the event in general, visit:
http://www.itu.int/WORLD2006/index.html

* All times are Hong Kong time

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
Read more at http://www.ericsson.com/press

FOR FURTHER INFORMATION, PLEASE CONTACT

Ilyana Guzmán
Ericsson Media Relations
Phone: +46 8 7196992
E-mail: press.relations@ericsson.com