This is the fourth year Ericsson has attended Midem, also called "the world's music market". Ericsson now delivers mobile music on all continents and thus knows what services consumers really want. Ericsson is the bridge between the music industry and mobile operators in helping them develop attractive mobile music and video services.

Ericsson will elaborate on how to further drive this new market based on our consumer knowledge, content and application partnerships, and our ability to integrate and deliver new content services and revenue models. For users the promise is freedom of choice and for operators and music industry the benefits are cost-efficiency, simplicity and quick time to market.

At Ericsson's stand at Midem (Hall Riviera, Stand no. R36.15) we will demonstrate  Ericsson's ability to create global mobile reach for mobile music-related content:

• Latest Consumer research on how consumers want to use mobile phones and music services
• Personalized Music Portal - our white-label music service; live with more operators than any other personalized music service
• Mobile TV - experience live mobile TV and see for yourself why this service is in such high demand around the world.
• Personalized greeting service - our ringback tone service replaces the ordinary tone the caller hears with the latest tracks from today's most popular artists.
• Streaming music videos
• Content billing and message delivery services -Internet Payment eXchange (IPX).  Our global payment and message delivery service connects content providers, media companies and consumer brands to operators, thus facilitating the charging and distribution of mobile content.
  

When: Sunday, January 22, to Thursday, January 26, 2006

Where: Palais Des Festival, Cannes, France. For more information about the event, please refer to www.midem.com 

To arrange for a briefing with Ericsson Executives and mobile media specialists, please send an e-mail to Ericsson at press.relations@ericsson.com, or contact Kristina Hägg-Blecher, Ericsson Group Function Communications, phone + 46 8 681 2468.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at www.ericsson.com/press

Ericsson Media Relations
Phone: +46 8 719 6992

E-mail: press.relations@ericsson.com