Experience Ericsson’s Mobile TV solutions at Milia in Cannes

Mobile TV is commercial reality today, and most operators around the world have introduced mobile TV using unicast streaming technology over 2.5G and 3G networks. The challenge now is to develop media offerings that end users find appealing and worth paying for.

Ericsson helps to develop these attractive, end-to-end mobile TV solutions, and they will be demonstrated at Milia, the global forum for cross-media entertainment, in Cannes.

When

Tuesday, April 4, to Thursday, April 6, 2006

Where

Milia, Palais des Festivals, Level 3, Cannes

MEDIA BRIEFING OPPORTUNITIES

We are able to offer one-on-one briefings with Ericsson executives on the following topics:

Different mobile TV services, such as push TV, TV on-demand and live TV.
Interactive mobile TV, easy channel selector and other attractive applications for end users.
3G-based mobile TV: Commercial reality today. Future evolution with High-Speed 3G, MBMS and Super 3G.
Mobile TV business models
Technology evolution for mobile TV

If you would like to arrange a briefing, please contact Jana Mancova at press.relations@ericsson.com.

ERICSSON’S PRESENCE AT MILIA

Exhibition Area
At its exhibition area in Palais de Festival, Level 3, Ericsson will demonstrate its capabilities in handling the complex mobile TV business environment, with interactivity and personalized services at the heart of end-users’ interests.

For guided tours of the area, e-mail: press.relations@ericsson.com

Conference Program
Wednesday, April 5, 3.45pm-5pm, Mobile Broadcasting – Live TV in your pocket, Part II
3G-based Mobile TV: Commercial reality today. Future evolution with High-Speed 3G, MBMS and Super 3G.
Speaker: Per Nordlöf, Director, Product Strategy & Portfolio Management, Ericsson

Thursday, April 6, 10am-11.30am, Mobi Wars! Mobile TV Business Models and Value Chain Evolution
Case study and panel discussion around mobile TV business models
Speaker: Kurt Sillén, Vice President and head of Ericsson Mobility World, Ericsson

For more information about the conference, please refer to the agenda
For more information about Milia, please visit: http://www.milia.com

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com

FOR FURTHER INFORMATION, PLEASE CONTACT

Jana Mancova
Ericsson Media Relations
Phone: +46 8 719 6992
E-mail: press.relations@ericsson.com