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Mobile TV is going from strength to strength, and more than 120 operators around the world have already launched commercial services. Consumer interest in mobile TV is also growing, and content providers are adapting content, program formats and interactivity specifically for the mobile phone.
IPTV (Internet Protocol TV) is TV delivered via high-performance broadband. The service will help reshape the TV experience for consumers and deliver interactivity, multiple digital streams and high-definition TV. IPTV is next-generation television, offering services beyond what traditional terrestrial, satellite and cable alternatives can deliver.
Ericsson helps develop these attractive, end-to-end TV solutions, and will demonstrate them at MIPTV featuring MILIA, the global forum for cross-media entertainment, in Cannes.
When: Tuesday, April 17, to Thursday, April 19, 2007
Where: Milia, Palais des Festivals, Level 3, Cannes
MEDIA BRIEFING OPPORTUNITIES
We are able to offer one-on-one briefings with Ericsson specialists on the following topics:
- Different mobile TV services, including on-demand, podcasting, and traditional and live TV programs. Interactive mobile TV. Mobile TV business models.
- Interactive mobile TV advertising.
- 3G-based mobile TV. Commercial reality today. Evolution with high-speed 3G/HSPA; mobile TV over MBMS broadcasting technology.
- IPTV - moving into the new television era, with video-on-demand wherever users are, but also talk, chat, and the ability to send text messages and take part in activities such as voting and consumer polling.
- IMS will play a major role in future offerings. The vision of converged "quadruple play" (combined telephony, internet, TV and mobile) services may become a mass-market reality.
- Multimedia services over mobile networks; convergence.
- New environments, communities and social networking.
If you would like to arrange a briefing, please contact Jana Mancova at press.relations@ericsson.com.
ERICSSON’S PRESENCE AT MILIA
Exhibition Area
At its exhibition area in Palais de Festival, Level 3, Ericsson will demonstrate its capabilities in handling the complex TV business environment, with interactivity and personalized services at the heart of end users' interests.
For guided tours of the area, e-mail: press.relations@ericsson.com
Conference Program
Wednesday, April 18, 11am-11.45am, Socially Responsive Media on Multiple Platforms
Case study and panel discussion around mobility and the endless possibilities that new platforms can offer.
Speaker: Magnus Stjerna, Strategic Product Manager, Content & Media, Ericsson
Wednesday, April 18, 3.35pm-4.45pm, Mobile Advertising Seminar: Is Mobile The New Holy Grail for Advertising?
Case study and panel discussion around how mobile advertising campaigns work.
Speaker: Kurt Sillén, Vice President, Ericsson Mobility World, Ericsson
For more information about MIPTV featuring MILIA, please visit http://www.miptv.com/.
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
Read more at http://www.ericsson.com
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Media Relations
Phone: +46 8 719 6992
E-mail: press.relations@ericsson.com
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