Today's consumers demand access to broadband content and applications from any device - mobile phone, laptop or TV - and from any location - at home, at work and on the move.

As the leading telecom vendor, Ericsson has developed a broadband solution portfolio that can distribute all kinds of services, applications and content to screens of any size, and with the quality demanded.

During a series of activities at the Broadband World Forum in Berlin, Ericsson will showcase the latest broadband technologies and the deployment of new solutions based on broadband networks.

When: October 8-11, 2007

Where: Estrel Convention Center, Berlin, Germany

Media registration: http://www.iec.org/events/2007/bbwf/register/pr_reg.html

Ericsson will play a prominent role at Broadband World Forum Europe, with workshops, panel discussions, seminars and other presentations.

Mobile TV and Interactive Advertising
Monday, October 8, 5-6.30pm
Chairman: Kurt Sillén, Vice President, Multimedia

Operationalizing IPTV and Content-Based Offerings: Service Fulfillment for the Application Age
Monday, October 8, 5-6.30pm
Speaker: Stefan Åberg, Strategic Solution Manager, Global Services

FTTx, XPON: who wins?
Tuesday, October 9, 2-3.30pm
Speaker: Don McCullough, Vice President Marketing, Entrisphere

Services for Mobile Broadband Networks
Tuesday, October 9, 2-3.30pm
Speaker: Andreas Teubner, Vice President, Marketing and Business Development

New Consumer Trends - The Evolution of TV
Wednesday, October 10, 9-10.30am
Chairman: Erik Kruse, Senior Expert, Consumer Behavior, Networks

Driving Broadband Uptake Beyond Early Adopters and Copper Line
Wednesday, October 10, 2-3.30pm
Chairman: Peter Linder, Director, Network Strategies, Networks
Speaker: Martin Ljungberg, Director, Government & Industry Relations, Networks

The Connected Home - Leveraging the Potential of IMS
Thursday, October 11, 2.30-4pm
Speaker: Thomas Näsström, Director, Portfolio Development, Multimedia

IPTV and Internet Video: Competitive or Complementary?
Thursday, October 11, 2.30-4.pm
Chairman: Young-Sae Song, Director, Corporate Marketing, Redback Networks

We are able to offer one-on-one briefings on the following topics and on selected topics upon your request:

• Full service broadband
• Mobile broadband/HSPA
• Broadband-connected home
• Fixed/mobile convergence
• IPTV and mobile TV
• Consumer trends
• IMS

If you would like to arrange a briefing, please contact Kristina Hägg-Blecher, Ericsson Media Relations (contact details below).

The Ericsson stand will be located at the Estrel Convention Center, Stand 3010, where you will be able to experience HSPA on the PC and mobile phone, mobile TV and high-definition TV over optical access and VDSL2, IMS applications, IPTV with Tandberg solutions, and mobile broadband solutions for the enterprise market. Our broadband-connected-home demo describes how the full service broadband network supports converged services and convenience.

For guided tours of the stand, contact Kristina Hägg-Blecher (contact details below).

Opening hours:
October 9: 12-7pm
October 10: 12-7pm
October 11: 10.30-2.30pm

Ericsson is shaping the future of mobile and broadband internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at http://www.ericsson.com/

Kristina Hägg-Blecher
Ericsson Media Relations
Phone: +46 8 681 2468 or +46 8 719 6992
E-mail: press.relations@ericsson.com