When:	Monday, February 16, 8:30am (CET) Registration and breakfast onsite from 8am
Where:	The Foyer at Gran Teatre del Liceu (opera house) La Rambla 51-59, Central Barcelona (not La Fira) Metro Liceu (L3-green line)
Other:	A tasty and hearty breakfast will be served

The press briefing will be hosted by President and CEO Carl-Henric Svanberg. The briefing will be also accessible via a live webcast at www.ericsson.com/press and www.ericsson.com/investors

Monday from 6:30pm. By invitation only.

Media can join by sending e-mail to press.relations@ericsson.com.

All our media activities at La Fira (including one-on-one interviews) will take place at the Ericsson Hall (Hall 6).

Map of La Fira 

Our executive management will be offering their insights and perspective on everything from sustainability to revenue growth in a series of 30-minute presentations.

Monday, February 16
12:30pm - Jan Wäreby, Head of Multimedia, and Jan Frykhammar, Head of Global Services, on new ways to grow revenue.

5:30pm – Carl-Henric Svanberg, President and CEO on telecom’s role in sustainability.

Tuesday, February 17
10am – Johan Wibergh, Head of Networks, and Jan Frykhammar, Head of Global Services, on network transformation.

5:30pm – Håkan Eriksson, CTO, and Johan Bergendahl, CMO, on the future of telecommunications.

Wednesday
10am – Annikki Schaeferdiek, Head of Multimedia Service Delivery & Provisioning on new multimedia mass market services.

These 40-minute seminars will be hosted by Ericsson technology experts and will run Monday to Wednesday from 10am to 5pm and Thursday from 10am to 1:30pm. Since we expect a lot of interest, and in order to offer flexibility, most of the Business Insight sessions will happen several times during the event. Please join the sessions when it is most convenient for you.

The Business Insight sessions are first come, first serve. If you want to guarantee a place, you can pick up tickets the same day onsite.

Mobile Broadband – Join the speed of change
Moderator: Annika Svensson, Networks
Speakers: Oscar Gestblom and Martin Ljungberg, Networks
Monday: 11am and 3pm
Tuesday: 11am and 3pm
Wednesday: 11am and 2pm
Thursday: 11am

The individual TV experience
Moderator: Lena Forsberg, Multimedia
Speakers: Eugene Sarmiento, Multimedia, and Peter Linder, Networks
Monday: 11am and 4pm
Tuesday: noon and 3pm
Wednesday: 11am and 3pm
Thursday: noon

People, planet and profit - Challenges and opportunities along the triple bottom line
Speakers: Elaine Weidman, Corporate Responsibility, and Patrik Regårdh, Marketing
Monday: 2pm
Wednesday: 4pm
Thursday: 11am

The mobile backhaul challenges
Moderators: David Giaina, Networks
Speakers: Georg Karl Kopf and Mats Uhlin, Networks
Monday: 11am
Thursday: 10am

For our full program go here.
Please note that times and topics may be subject to change.

We will be able to facilitate one-on-one interviews on selected topics at your request.

Ericsson’s sessions and demonstrations will take place at Hall 6. In addition, Ericsson will have a walk-through stand in Hall 8 and an outdoor area located outside the entrance to Hall 8.

At our demo area, Ericsson's visitors will get the opportunity to experience how live will be in 11 years time through our 2020 interactive demo. We will also showcase the latest technologies and applications, from LTE, HSPA evolved and IMS to energy-efficient solutions, such as solar power and Tower Tube, as well as TV and Rich Communications Services (RCS).

An overview of the complete congress program can be found here.

Registration for media 

Ericsson is the world's leading provider of technology and services to telecom operators. The market leader in 2G and 3G mobile technologies, Ericsson supplies communications services and manages networks that serve more than 195 million subscribers. The company’s portfolio comprises mobile and fixed network infrastructure, and broadband and multimedia solutions for operators, enterprises and developers. The Sony Ericsson joint venture provides consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of ‘communication for all’ through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 70,000 employees generated revenue of USD 27.9 billion (SEK 188 billion) in 2007. Founded in 1876 and headquartered in Stockholm, Sweden, Ericsson is listed on OMX Nordic Exchange Stockholm and NASDAQ.

For more information, visit www.ericsson.com or www.ericsson.mobi.

Ericsson Public & Media Relations
Ilyana Guzmán +46 10 7570781
Press phone +46 8 719 6992
E-mail: press.relations@ericsson.com